We built Rewa because reward deserved better than a spreadsheet.
Rewa started with a reward practitioner who spent years watching incentive plans — carefully designed on paper — fall apart in the spreadsheets meant to run them. Formulas that broke on a mid-year hire. Gates that contradicted the plan. Numbers no one could fully explain to the people they affected.
So we built the engine we always wanted: one place to model a plan, run the cycle, and produce a payout you can stand behind — line by line, rule by rule. Two people, based in Europe, building it in the open with the companies who feel this pain every cycle.